We use three fonts; a heading font, body font and cursive font. Our typographic elements have set margins to ensure consistency. Most modules such as page section will remove top margin from the first child element and bottom margin from the last child element to ensure consistent spacing.
Headings should always be lowercase and this is enforced via CSS. Headings can have commas, but not full stops. An exception is made when a person's name or brand is mentioned. Enforced lowercase can be removed by using the class
25.2px / graze Pro
21px / graze Pro
19.6px / Helvetica Neue
16.8px / Helvetica Neue
15.4px / Helvetica Neue
Sometimes you want supplementary or "meta" text next to a heading. The
.heading-with-meta class will assist with this.
<h1 class="heading-with-meta">your basket</h1> <p class="meta">(12 items)</p>
Lead paragraph, often used for an opening summary.
Strong for bold copy or form labels.
This is our standard paragraph and base font size.
Muted or less important text.
<p class="meta"><span class="fa fa-question-circle"></span> ...</p>
Blockquote with optional footer.
<blockquote> <p> Blockquote with optional footer. </p> <footer> Lee Jordan </footer> </blockquote>
Lead blockquote with optional footer.
<blockquote class="lead"> <p> Lead blockquote with optional footer. </p> <footer> Lee Jordan </footer> </blockquote>
cursive for captions and voice
Small for legal copy, disclaimers and copyright information.
REFERRAL CODE / URL
Our base font size is 16px by default and 14px when the viewport is below 768px wide.
Paragraphs should have a maximum width of 555px to ensure an optimum line length of around 75 characters.
Avoid center aligned paragraphs.
We prefer this method for using typographical images (preferably svgs) as a heading element.
<h3><img src="/images/banners/flapjack-banner.svg" class="img-responsive" alt="flapjacks are here!"></h3>
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